“We are fighting not just for our brand but for our community and the legacy we have built over the past decade. NDO Nation is about empowering people [and youth] to be their best selves, and no one can trademark that spirit,” said Robert Wilmote. “And me, as NDO Champ, I’ve tried to live that spirit in fitness and in life and in helping the youth.”
Since 2012, Robert Wilmote has inspired millions through his journey from adversity to success. His story, chronicled in the 11-time award-winning short film “Grind: The Robert Wilmote Story”, showcases his dedication to uplifting youth and spreading a message of resilience and perseverance. With over 2.88 million subscribers on YouTube and millions of followers on Instagram, Facebook, and TikTok combined, Wilmote’s influence extends far beyond the fitness industry.
The legal battle began in June of 2024, when NDO Holdings LLC, a company formed in December 2021—nearly a decade after Wilmote began using the “NDO” name and “No Days Off” mantra—filed a lawsuit alleging trademark infringement of their “No Days Off” trademark. However, NDO Nation argues that NDO Holdings’ claims are baseless, as the term “No Days Off” is widely recognized in the fitness industry as a generic motivational phrase, not as a brand identifier. Instead, NDO Nation says that NDO Holdings is trying to capitalize on the fame of NDO Champ by releasing a water brand, NDO H2O, despite being on legal notice of NDO Nation’s plans to launch an energy drink and supplement line.
Currently, NDO Holdings, led by Manning Sumner, owner of Legacy Fit Gyms in South Florida, is accused by NDO Nation of:
- Allegedly exploiting the popularity and goodwill of NDO Nation and Wilmote through falsely claiming rights to the “NDO” and “No Days Off” phrases;
- Deliberately choosing the name NDO H2O for their canned water to mislead consumers to believe their products are affiliated with Wilmote and the NDO Nation brand. Upon information and belief, NDO Nation further alleges that NDO Holdings, or those acting closely thereto, have reached out to Wilmote’s business contacts and joint venture partners, to attempt to capitalize on the NDO Champ/NDO Nation fame by naming products similar to Wilmote’s brand (like their NDO H2O water—which is the exclusive sponsored water of the NBA’s Miami Heat and the Kaseya Center; NDO-brand supplements; and more), for their own gain, and to seemingly create a false association between NDO Holdings and NDO Nation.
NDO Nation and Robert Wilmote are confident in their legal position and remain committed to defending the brand, community, and mission. Wilmote is calling on his global supporters to stand by his side in this fight for truth and justice.
Followers are encouraged to purchase official NDO Nation merchandise at www.ndonation.com to proudly represent the movement and support Robert Wilmote’s fight against injustice and attempts to strip him of his brand he spent 12 years building. Every purchase helps NDO Nation continue its mission of empowerment and community building. Additionally, the public can stand with Robert Wilmote and NDO Nation by posting on social media using the hashtags #StandWithNDOChamp and #NDONationStrong. Share your story of perseverance, show off your NDO merch, and let the world know that the spirit of “No Days Off” belongs to the people—not to a corporation.
ABOUT NDO NATION LLC
NDO Nation LLC, founded by Robert Wilmote, and his wife Winell Wilmote, is more than just a fitness brand; it is a movement of empowerment and perseverance. Through motivational speaking, fitness coaching, and community outreach, NDO Nation has impacted lives worldwide, promoting the philosophy of hard work, discipline, and no excuses.
Media Contact
Leah Frazier, Think Three Media, 1 4694287498, [email protected]
SOURCE NDO Nation, LLC
