LinkedIn has provided some advice on how to make the most of its new, full-screen, vertical video feed, which is essentially its effort to lean into the TikTok content trend, via short-form clips that grab attention.
Which I do have questions about in a LinkedIn context. But LinkedIn recently reported that “immersive video views” increased 6x quarter-over-quarter, while total video viewership in the app is up 36% year-over-year.
So video is winning in the app. And as it tries to attract more younger users, it makes sense that it should also experiment with a TikTok-like feed. I’m just not sure that LinkedIn has the content to back it up.
Regardless, LinkedIn’s advice for reaching users via this feed are included in the overview below (via social media expert Matt Navarra).
Key notes:
- Videos under 2 minutes long, but longer than 15 seconds, perform best
- Include a relevant description with your video
- Look to prompt sharing and/or comments to maximize engagement
