How I put LinkedIn to work for my career as a scientist and entrepreneur
LinkedIn is becoming the social-media platform of choice for many researchers.Credit: Gioele Piccinini/Shutterstock
For most of my career, I avoided Linkedin. I preferred online networking on Twitter (now X), where I joined other academics in sharing publications, debating research findings and, most of all, posting memes. But that all changed in 2022, when I decided to leave my postdoctoral fellowship in early-childhood emotional development, at the University of Wisconsin–Madison, for a career in industry. One of my first steps was to create a LinkedIn profile; I’d never used the platform before.
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