For a one-person business, there’s emails, blog posts, website pages, social media posts (have you lost count of the channels yet?), presentations, video scripts, webinars, sales pages, opt-in forms … the list goes on and on.
And all this demand for copy has created a bigger problem if you’re looking to hire a writer.
You see, the copywriting industry has no central certifying body or universally recognized training path. So there’s a ton of opportunity, low barrier to entry, and no standardized pricing.
Combine that with the fact that many think they just naturally “get” how to write great copy, and all it takes for someone to “become a copywriter” is a $10 book and the word “copywriter” slapped on their website.
This all creates a confusing and costly landscape for you.
Because there are no standards, the range is extremely wide for both experience and pricing (and the two don’t necessarily correlate).
The current culture around copy encourages people to charge very high prices … while learning the craft and creating quality work is secondary. Which is heartbreaking to me because I’ve seen what great copy can do for a business.
I’ve worked with some of the best. People like IWT CEO Ramit Sethi, Ryan Levesque, and Jeff Walker, who regularly have multimillion-dollar launches. I’ve worked on launches with 187 separate copy deliverables (yes, that’s a real number), written sales letters for direct-mail powerhouses like Agora, and even launched my own products.
And lately, I’ve been working with seven- and eight-figure businesses to build out their content and copy teams. Like you, these businesses, despite having great success hiring for other positions, are confused and frustrated about where to find and how to hire great copywriters. (And in many cases, they overpay for mediocre talent.)
Let me break down how you should approach hiring a copywriter in 3 simple steps: