It’s (finally) back-to-school time and that means parents everywhere are soon-to-be scrambling to stock up on all the supplies their kids will need for the upcoming school year. Chances are high that a new backpack is somewhere on that list of must-gets.
Luckily, there are tons of back-to-school sales this time of year including popular backpack brands on sale now. Narrowing it down to just one can be overwhelming, so we asked seasoned parents what their favorite backpacks were for their little ones and rounded up the best bookbags on sale right now, to help save you time and money.
Sale prices are subject to change, check back we will update this article to reflect new or changing deals
6 Backpack Brands to Shop Now
1. Pottery Barn Kids Backpacks
My kindergartner used the Pottery Barn Kids Mackenzie backpack all last year, and will do so again for the new school year because it’s just that good. It’s high quality, sturdy, spacious, and has lots of pockets and straps to help them carry all the things they need for both school and travel. We’ve taken ours on half a dozen trips where it’s been ungracefully tossed around, and there’s not even a hint of a single hole and it looks pretty much good as new.
It’s also currently on major sale during Pottery Barn’s back-to-school sale, so I’d say run, not walk.
2. Jansport Backpacks
Multiple parents we spoke with raved about their child’s Jansport backpacks.
“My son had his for three years before he needed replacement and my daughters love the colorful design. I even still have mine from high school!” – Christine S., mom of three
“I love the classic Jansport backpacks. Not only is it nostalgic, but a reliable brand that can fit what my child needs to bring back and forth from school without wear and tear.” – Annie N., mom of one.
Jansports are sold pretty much everywhere, but for the best deal head to the official Jansport site where new customers can get 15% off for an email signup, and is running a 10% off “Create Your Own Bundle” promo right now as well:
3. Fjallraven Kanken Backpack
“I love that the bag is square-shaped and structured, versus round and floppy. The straps are padded and comfortable, and the laptop pocket will be great for when my tween is a little older.” – Chelsee L., mom of two
“My daughter has used this bag for two years with no signs of stopping. It’s not too bulky, made of a high-quality water-resistant material and fits everything she needs. She also loves that it stands out from among a sea of basic black backpacks in juinior high. Yes, it’s pricier, but considering it’s lasting over three years, it’s been well worth the investment.” – Sarah C., mom of three
The popular Kanken in Spicy Orange is a steal on Amazon:
4. Old Navy Kids Backpacks
“I have young kids that are super into character-themed stuff, like Pokemon and princesses, so Old Navy has become my go-to for affordable backpacks that will last the year, but it won’t hurt if they’re over it by the following school year.” – Christina P., mom of two
Kids backpacks, like this Pokemon one that’s less than $20, are currently a whopping 60% off (limited 2-day sale) there right now:
5. Herschel Supply Classic Backpack
“My son’s Herschel Supply backpack has a classic look, is lightweight, and has lasted over two years. I love it so much, I often steal it when we’re traveling.” – Heather A., mom of two
The 20L version of the brand’s Classic Backpack is over 30% off right now, bringing the total price down to just $38:
6. State Bags Kane Double Pocket Backpack
“My daughter loves her State Bags backpack because of how beautiful all the designs and colors are. She wants a new one so badly, but there’s truly no need — turns out they’re practically indestructible, too.” – Anna A., mom of two
I can also attest to the quality of these gorgeous backpacks — my middle child has been using theirs for a full three years, going on year four, and shows no visible signs of wear and tear which is pretty incredible.
New customers can get a 15% off code for an email sign-up right now:
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