Organic Consumers Association Takes Legal Action Against Mission Produce

Despite these assurances, Mexican government shipping records allegedly show that in 2022 Mission Produce sourced 68,830 kilograms of avocados from four orchards installed on deforested land in Michoacán after 2015. The complaint contains before-and-after images of that land.

Mexican law requires a federal permit to convert forests to agricultural uses. Government records indicate that no such permits have been issued in the Mexican state of Michoacán for at least two decades. In this regard, Mission’s avocado sourcing, in addition to being unsustainable, appears to be illegal.

Avocado orchards accounted for about one-fifth of the deforestation in Michoacán and the neighboring state of Jalisco between 2001 and 2017. This illegal deforestation is impacting the Trans-Mexican Volcanic Belt Pine-Oak Forests ecoregion. Most famous for being the winter nesting grounds of the monarch butterfly, it is also home to rare birds, amphibians and reptiles, as well as 50 percent of Mexico’s unique mammal species.

In February of this year, U.S. Ambassador to Mexico Ken Salazar expressed concern about the proliferation of avocado orchards on illegally deforested land during a visit to Michoacán, stating that Mexican avocado exporters “shouldn’t have the opportunity to sell those avocados to the United States market.”

Whether legal or illegal, the conversion of natural forests to avocado plantations for Mission Produce allegedly releases greenhouse gasses, reduces carbon storage, threatens biodiversity and drains aquifers. By marketing its avocado business as an example of “environmental stewardship,” consumers may be misled about the company’s actual environmental practices.

Organic Consumers Association is fighting to end this type of deceptive marketing directed at D.C. consumers. Organic Consumers Association is represented by Richman Law & Policy.

To view the complaint, follow this link: https://organicconsumers.org/wp-content/uploads/2024/11/Stamped-Complaint-1.pdf

ORGANIC CONSUMERS ASSOCIATION 
Organic Consumers Association is a national nonprofit 501(c)(3) advocacy organization based in Washington, DC, and Finland, MN. OCA addresses crucial issues around food safety, industrial agriculture, genetic engineering, children’s health, corporate accountability, Fair Trade and environmental sustainability. OCA reaches more than two million people each week via email and social media.

ABOUT RICHMAN LAW & POLICY
Richman Law & Policy is the leading law firm representing consumers and nonprofit organizations in legal advocacy challenging deceptive marketing claims regarding the “greenwashing” and “humanewashing” of animal products. Using consumer protection statutes and other legal tools, Richman Law & Policy has successfully brought numerous actions against companies and operations that deceive consumers about their alleged sustainability and animal care practices.

Media Contact

Alexis Baden-Mayer, Organic Consumers Association, 2027440853, [email protected], https://organicconsumers.org/

SOURCE Organic Consumers Association